News

The GoodNet has partnered withSeenThis to enhance the video and display advertising offering to our advertisers. SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns than legacy technology, avoiding carbon footprint for advertisers for running the same ad. 

The GoodNet will adopt SeenThis streaming technology to deliver display advertising, minimising sending uncalled-for data, and achieving faster load times. SeenThis provides a unique combination that not only creates a better user experience but also improves outcomes for brands and empowers them in their sustainability efforts to avoid CO2 emissions caused by digital advertising.

Oliver Deane, co-founder, The GoodNet, shares “SeenThis offers a better way to deliver advertising creatives. Their streaming technology does something that has previously not been possible: deliver high-quality creative with lightning-fast load-times while using less data in the process. We are excited to provide this upgrade for our advertisers and our audiences.”

The GoodNet enables brands to reach an audience of 12.7 http://gty.im/1046673564 million ethical consumers who are receptive to messages and products that drive the wellbeing of people and the planet. Brands using The GoodNet are directly funding publishers whose content inspires and educates people to live greener, healthier, and more socially positive lives, while achieving their campaign goals.

Gareth Holmes, VP of EMEA & APAC, says “The GoodNet is a leader in sustainable media and advertising, and is a perfect partner for SeenThis. Not only can advertisers reach a valuable audience across quality content, with our partnership, they can also deliver more sustainable, high-performing content.”

Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action. 

This partnership will bring together actionable’s deep expertise in building engaging ad solutions with The GoodNet’s access to a scaled audience of ethical consumers within highly contextually relevant environments. 

Any brands or organisations working with The GoodNet will be able to leverage actionable’s customisable ActionButton format, which can be used to gather insights, raise awareness, prompt user action, and create conversation. Likewise, any advertisers working with actionable will have the ability to activate their message across The GoodNet’s network of publishers whose content makes the world greener, healthier, and fairer. 

Sustainability is a critical topic within the advertising industry and much good work is being done around subjects such as carbon emissions. However, sustainability is also about engaging communities of people to take positive action in their lives and in the world around them. This partnership brings together two companies at the forefront of this charge, allowing advertisers to leverage their complementary services in a simple, joined-up way. 

actionable have worked with notable brands in the U.S.A in industries ranging from tech to beauty to lifestyle, with highlights including General Motors, Tommy Hilfiger, and L’Oreal. Last year, actionable was a key part of the General Motors master-brand launch, helping to raise awareness around the brand’s overall shift towards electric vehicles and sustainability. 

Guy Jones, co-founder, The GoodNet said, “We are delighted to be bringing the ActionButton to advertisers who are working with us to reach ethical audiences. Our audience comes to our publisher websites for inspiration and advice on how to live a greener, healthier, and socially positive life. This unique format is a fantastic way for brands to engage with ethical consumers in the moments when they are looking to take positive action.” 

Alice Pott, managing director, actionable, said “actionable has always believed in the power of meeting people in the moments they feel inspired and giving them ways to take instant action. TheGoodNet’s extensive sustainability publishers gives us the opportunity to reach even more moments of inspiration with ethically-minded audiences. Collaboration is key to building a sustainable future and we are thrilled to have found such an aligned partner.”