The Sustainability-Powered Performance Platform

GoodIQ puts sustainability signals inside the optimisation loop, so they actively improve campaign performance from the moment a campaign goes live.

Planning media for both business performance and sustainability goals is the top media transformation challenge*

Sustainability is a top 3 challenge for the advertising industry**

Brands are under growing pressure to connect sustainability commitments to real business outcomes, and media is one of the most powerful levers available.

Brands and agencies are embedding sustainability signals into their campaign planning and optimisation

* Dentsu CMO navigator
**IAB State of Readiness Report 2024

GoodIQ puts Carbon, Content, Compliance and Community signals inside the optimisation loop, so they actively improve campaign performance from the moment media runs.

GoodIQ analyses 200+ sustainability and quality signals to actively improve campaign performance

1. Content
AI analysis of media environments for alignment to brand values, quality standards, and sustainability topics.

2. Carbon
Carbon intensity, energy efficiency, delivery waste, and supply chain emissions, signals that reduce cost and environmental impact simultaneously.

3. Compliance
Measures whether the media owners your budget flows to operate responsibly, covering governance, industry standards, and responsible business practices.

4. Community
Measures whether your media placements are actively serving the communities they reach, covering minority ownership, community content, and civic infrastructure.

All four pillars need to be considered when evaluating how responsible a media buy is.

Producing a holistic set of customisable sustainability and performance signals for your media plan

Audience Insights

Contextual and audience signals that identify the highest-quality, best-performing environments for your campaign.

Carbon

Carbon intensity and energy efficiency signals across your entire delivery footprint.

Media Quality

Viewability, brand safety, ad fraud, and invalid traffic signals, separating high-performing inventory from wasted spend.

Media Responsibility

Signals covering editorial standards, data practices, and how media owners operate, with accountability built into every optimisation decision.

Social Impact & Equity

Diversity, inclusion, and community impact signals, ensuring spend flows to publishers and formats that reflect your brand’s values.

Brand Values Alignment

Signals that map media environments to your specific brand values and sustainability commitments, so every impression reflects who you are as well as what you’re selling.

Brands are using GoodIQ to achieve a range of outcomes

Request a more detailed look at our methodology

If your website is doing Good in the world and you would like to partner with The GoodNet, please get in touch.
Name(Required)