Reach Ethical Consumers through Sustainability Media

Why use The GoodNet?

Brands have unique access to ethical consumers, at scale, whose decisions are influenced by their care for people and the planet.

58% are interested in making their food habits more sustainable 

71% care
about the energy
they use 

52% more likely* to make ethical fashion and beauty choices 

Twice as likely to consider investing their money 

30% more likely to make sustainable travel and holiday choices 

Source: Comscore MMX

Our Work





Holland and Barrett

Holland and Barrett

Premier Inn

Premier Inn

The GoodNet was right for Peachaus because it aligns with our values and helps us attract customers seeking ethical brands. They have demonstrated a desire to over-deliver on our campaign results. They genuinely care about my brand and are great people to work with!

Gilian Ridley WhittleCEO, Peachaus


Finding your audience

The GoodNet offers scaled access to an ethical audience in the UK, US and EMEA.

All of our publishers are carefully curated, ensuring they are fit for purpose and align to one or more of the UN’s Sustainable Development Goals.

Across the network, all of our inventory segments into our key verticals; Greener, Healthier and Fairer. Beyond this we have specific audience segments which allows brands to be more targeted, dependent on the outcome.

Content Verticals

All of our inventory segments into one of our content verticals; Greener, Healthier and Fairer, for brands looking for a broader contextual buy.

Audience Verticals

Using Comscore data we deliver audience segments allowing us to target against key audience interests and passion points.

These include but are not limited to, Demographic, Location, Interest segment; Autos, Food, Fashion, Retail, Film.

Search Intent
Using our search intent product we can target in market audiences using specific search terms, allowing us to build a pool of users and retarget them across our network of sites.

We offer Display, Video and unique interactive formats

All IAB Display Formats

Instream, Infeed and Streaming Video formats

click here for demo

Meaningful Partnerships with The GoodNet

Through working with sustainable publishers, we offer the opportunity to help your brand grow through ethical content partnerships. This might include:

Branded Articles

Branded Video

Purpose Driven Campaigns

Social Posts

Email Marketing

Influencer Content

Deliver Good Outcomes for your business

We define Good Outcomes as increased campaign performance with a reduced impact on the planet.

To date, our performance metrics have exceeded client targets, through brands reaching a valuable ethical consumer. Not only that, but through working with The GoodNet, our campaigns produce 13% less than the industry average and any remaining carbon is offset through Gold Standard removal projects

Outside of the standard performing metrics, we want to provide valuable and meaningful campaign results back to brands. We do this through:

  • Performance Reporting
  • Creative Insights
  • Brand Studies
  • Publisher and Consumer Insights
  • The Carbon Reduction and Offsetting of campaign
  • Donation to Climate projects
  • Sustainability Media Supported

Our carbon neutral campaigns produce 13% lower emissions than industry average.

The GoodNet campaign average