Why use The GoodNet?
Brands have unique access to ethical consumers, at scale, whose decisions are influenced by their care for people and the planet.
58% are interested in making their food habits more sustainable
about the energy
52% more likely* to make ethical fashion and beauty choices
Twice as likely to consider investing their money
30% more likely to make sustainable travel and holiday choices
Source: Comscore MMX
Finding your audience
The GoodNet offers scaled access to an ethical audience in the UK, US and EMEA.
All of our publishers are carefully curated, ensuring they are fit for purpose and align to one or more of the UN’s Sustainable Development Goals.
Across the network, all of our inventory segments into our key verticals; Greener, Healthier and Fairer. Beyond this we have specific audience segments which allows brands to be more targeted, dependent on the outcome.
All of our inventory segments into one of our content verticals; Greener, Healthier and Fairer, for brands looking for a broader contextual buy.
Using Comscore data we deliver audience segments allowing us to target against key audience interests and passion points.
These include but are not limited to, Demographic, Location, Interest segment; Autos, Food, Fashion, Retail, Film.
Using our search intent product we can target in market audiences using specific search terms, allowing us to build a pool of users and retarget them across our network of sites.
We offer Display, Video and unique interactive formats
All IAB Display Formats
Meaningful Partnerships with The GoodNet
Deliver Good Outcomes for your business
We define Good Outcomes as increased campaign performance with a reduced impact on the planet.
To date, our performance metrics have exceeded client targets, through brands reaching a valuable ethical consumer. Not only that, but through working with The GoodNet, our campaigns produce 13% less than the industry average and any remaining carbon is offset through Gold Standard removal projects
Outside of the standard performing metrics, we want to provide valuable and meaningful campaign results back to brands. We do this through:
- Performance Reporting
- Creative Insights
- Brand Studies
- Publisher and Consumer Insights
- The Carbon Reduction and Offsetting of campaign
- Donation to Climate projects
- Sustainability Media Supported
Our carbon neutral campaigns produce 13% lower emissions than industry average.
The GoodNet campaign average