Raising awareness of VW’s Electric Vehicle range to ethical consumers
The Objective
VW tasked us with raising awareness of their Electric Vehicle range to EV enthusiasts; an audience who are interested in EV vehicles and their credentials.
The Execution
We delivered high impact display units across our relevant ethical publishers. We used a combination of Comscore data and contextual intelligence, to segment our audience of EV enthusiasts. This included consumers who over indexed for an interest in Green Vehicles, as well as specific sites with a section aligned to EV and autos interests in order to drive awareness of VW to a targeted audience.
Good Outcomes
- This campaign delivered a 80% Uplift in CTR Vs. the Benchmark
- We reached an audience who were four times more likely to be interested in Green Vehicles
- This campaign produced -18% less carbon than the industry average.
- Campaign supported key topics associated with Electric Vehicles including Sustainable transport, science and technology.
