About Us

We believe that advertising can do Good in the world.

Doing Good means making the world:

People adopting more environmentally friendly behaviours.

People living lives that improve their physical and mental wellbeing.


People working towards a fairer and more equal society.
Our definition of Good is rooted in the UN’s Sustainable Development Goals.

Advertising can do Good by positively influencing consumer behaviour. This comes in two parts:

1. Helping ethical brands and products grow 

Whether it’s sustainable fashion, renewable energy providers or an electric car, advertising has a key role to play in convincing people to choose products that are better for people and planet.

2. Funding media that inspires and educates people to live greener, healthier and fairer lives

Sustainability media can influence people to recycle more, reduce food waste, watch their water usage, be mindful of people’s mental health, be more aware of inequality and be good allies.

Our aim is to help sustainability media grow by generating them advertising revenue. The more revenue they receive, the more people they can influence.

We don't need a handfull of prople doing sustainable living perfectly.
We need millions of people doing it imperfectly.

Adapted from the brilliant Anne-Marie Bonneau at Zero Waste Chef

The Founding Team

And one cold December evening (over a drink), we decided to start a company that would use our skills to do Good in the world. 

The company became The GoodNet.

Ollie Deane


Previous roles: Director of Commercial Digital @ Global
Favourite Good media: pebblemag.com
Good hero: Stephanie Gilmore

Guy Jones


Previous roles:
Favourite Good media: mindbodygreen.com
Good hero: Sir David Attenborough

Charlotte Liddell

Head of Commercial

Previous roles: Group Director @ Omnicom
Favourite Good media: Treehugger
Good hero: Fearne Cotton

Good is in our DNA. It’s in our transparent business model, the way we run our company and the way we work with our partners.

Together We Can Do Good

Ready to Join The GoodNet?

We're ready to help you grow

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