About Us

We believe that advertising can do Good in the world.

Greener, Healthier, Fairer

Good means making the world

Our planet is in the midst of a climate emergency.
We support brands and publishers who aim to achieve environmental sustainability in their own businesses, and who educate and inspire individuals to live in a way that does less harm to the environment, both now and in the long term.

Promoting the wellbeing of individuals and communities.
We believe that brands and publishers have a key role to play in improving the quality of human life, by giving people the knowledge, education and skills they need to maximise their physical and mental wellbeing.

Ensuring that marginalised voices are heard.
Some publishers have a key role in creating content written by, and aimed at, different groups within our society. Content that drives greater education and greater action towards a more just world. Brands who invest their media spend with these publishers play a crucial part in ensuring that under-represented voices are heard.

Good is in our DNA. It’s in our transparent business model, the way we run our company and the way we work with our partners. Here’s a little bit more about us.
Guy Jones Oliver Deane

The founders, Oliver Deane and Guy Jones, have over thirty years combined experience in digital advertising at companies like Global, eBay, Immediate Media and The Guardian. We care about the world we live in, and want advertising to be a force for Good.

Together We Can Do Good

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