Reaching premium health-conscious families
The Objective
Holland and Barrett were looking to raise awareness and purchase intent of their immunity products during the winter months. They wanted to reach parents and commuters who wanted to safeguard their families health.
The Execution
We targeted Families and Commuters across The GoodNet’s ‘Healthier’ vertical. This is a range of publishers where consumers are looking for inspiration and educational content on how they can live healthier lives. We ran bursts of video and display activity throughout the campaign and optimised towards the best performing sites.
Good Outcomes
This campaign exceeded campaign benchmarks:
- This campaign delivered a 50% reduction in Cost per Completed View
- We saw a 80% increase in CTR across the campaign
- We delivered 64% reduction in cost per click
- Across the publishers there was 13% lower co2 emissions per impression than the industry benchmark, all carbon was then removed making this campaign carbon neutral.
