Engaging Ethical Business and Leisure travels with Premier Inn’s Brand
The Objective:
Premier Inn are passionate about sustainability and wanted to use our network to promote their brand to ethical business and leisure travellers to drive bookings of their hotels across the UK.
The Execution:
Premier Inn ran their standard BAU messaging, across our sites that targeted business and leisure travellers. We used a combination of audience insight to define where this audience were across our site, as well as targeted sites with specific travel sections.
Good Outcomes:
- This campaign delivered a 40% increase on CPV benchmark
- Our publishers delivered a 80% VTR across the campaign
- We saw a 40% uplift on Clicks
- 4,000kg of carbon was removed through gold standard removal projects
