Overview
The Objective
We were briefed by Peachaus, a new ethical womenswear label founded by execs from some of the UK’s biggest high-street brands to give people more sustainably produced garments that still look and feel great.
Peachaus wanted our help in launching their brand. And, just as they want their customers to have a sustainable option without sacrificing on quality and style, we wanted them to hit their commercial objectives whilst staying true to their ethical principles.
The Execution
- We selected one perfect-fit publisher, Pebble Magazine, to deliver a branded content series across web, social and email. We worked closely with the fantastic team at Pebble to help Peachaus articulate their brand story in greater depth, and to directly incentivise email sign ups.
- Alongside this we delivered a high impact display campaign across our premium sustainability publishers, using a combination of contextual intelligence and audience insight to target Peahaus’ audience in relevant editorial environments.
Good Outcomes
- The campaign reached over half a million consumers (+20% vs target)
- Click through rates were 0.20% (+33% vs target)
- We delivered Peachaus over 3,000 new opted-in email sign ups (+55% vs target and 10x the number they had at the start of the campaign)
- This campaign generated 465 kg of carbon emissions, all removed through Gold standard removal projects
- 2% of campaign revenue was donated to climate projects through our 1% for the planet membership
