Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be able to reach Ferris’s user base of ethical consumers who are driving the growth of the circular economy
What is Ferris?
Ferris is a zero waste app for giving and getting once-loved items for free. Founded by two ex-BT and Sky executives, Phil Galloway and Nick Castle, their mission is to inspire consumers to reduce waste by making the circular economy fun and rewarding. The sharp growth of Ferris this year has been driven by their community of 35,000 users, who are putting sustainability at the centre of tackling the cost of living crisis. Ferris is accessible to everyone, and all items offered on the platform must be given away for free. Through this approach, the Ferris community has so far saved over 100 tons* of CO2 emissions in London by giving thousands of items including furniture, household appliances, and clothes.
Why is Zero-Waste Living so important?
The British population’s interest and participation in the circular economy is growing. McKinsey’s recent ‘Understanding the consumers of the future’ research study reported that “around 50% of consumers in the UK have purchased preowned items. As sustainability conscious GenZers get older, the proportion will rise”**, and with increasing costs of living the appetite to give and get quality once-loved items will only increase.
What does this mean for advertisers?
Ferris’s suite of ad products, that can be accessed via The GoodNet, include sponsored articles, app takeovers, branded social posts, unique email offers, and display ads.
Phil Galloway, co-founder of Ferris said “This platform is a Win Win Win for the community, for our planet and for households – especially during these tough times. Our community is getting amazing once-loved items for free; thousands of items are being saved from landfill; and the Ferris community are enjoying the benefits of a decluttered home, accompanied by the glow of giving something away to a fellow neighbour. We partnered with The GoodNet because they slot perfectly into our vision, and the brands they work with align with our core mission of reducing waste and tackling the cost of living crisis. Ferris is one of a very small pool of platforms where brands can connect with an audience on these two planes concurrently”
Guy Jones, co-founder, The GoodNet said, “We are thrilled to be working with Ferris. They have built a brilliant product that is being used by a highly engaged community. This makes Ferris the ideal platform for brands joining the battle against climate change and/or cost of living crisis. We launched The GoodNet to help ethical brands grow by reaching audiences who are looking to live a more sustainable life. Ferris and their audience are a great fit for our network, and we look forward to taking their brilliant ad products to our clients.”