The ESG Data Company
We deliver advertising and ESG results.
The GoodNet: Where advertising performance meets ESG progress
We are an ESG Data company with a mission to deliver outstanding advertising results while aligning brand investments with Environmental, Social, and Governance (ESG) goals.
Why ESG matters
ESG—Environmental, Social, and Governance—is transforming the way companies operate. From manufacturing and distribution to financial practices and employment policies, companies are tracking ESG performance as part of their core business reporting.
Bridging ESG and advertising performance
The global advertising market is valued at an astounding $1 trillion. Regulators and consumers demand more accountability from brands, challenging them to ensure their investments align with ESG values without compromising performance.
This is where GoodIQ, our cutting-edge platform, steps in.
Introducing GoodIQ
GoodIQ enables brands to:
• Plan campaigns that align with both advertising objectives and ESG priorities.
• Optimize ad strategies to drive results while meeting ESG benchmarks.
• Measure success holistically across a range of ESG metrics.
By seamlessly integrating ESG goals with advertising efforts, GoodIQ enables media investment to contribute towards company ESG targets.
Join us at The GoodNet, where performance meets responsibility, and together, let’s drive sustainable growth.
We believe advertising can do Good in the world.
Because the $1 trillion that brands invest in advertising each year shapes more than just markets—it shapes lives, cultures, and choices on a global scale. Advertising has a unique and unparalleled ability to influence the decisions of billions, and with that power comes the opportunity to drive meaningful change.
It can inspire action toward a greener, healthier, and fairer world, turning influence into impact and purpose into progress.
At The GoodNet, we don’t just believe in this potential—we measure it. Our metrics are designed to quantify and verify the positive impact of advertising investment, ensuring every campaign contributes to measurable Good.
Brands work with us in three ways.
Tap into the GoodIQ Marketplace, a dedicated platform for video and display advertising. Reach sustainably minded audiences and access ESG media, creating campaigns that resonate with values-driven consumers.
Gain direct access to our GoodIQ dataset, empowering your team to seamlessly integrate ESG data into your planning and activation workflows. Customise the dataset to fit your tools, algorithms, and campaign reporting processes for tailored insights and enhanced performance.
Leverage GoodIQ as an intelligence service, designed for brands and agencies to plan and measure ESG media metrics across their entire digital ad investments. Drive impactful campaigns that align with ESG values and deliver measurable results.