Sustainability-Powered Media Performance

We deliver stronger media performance by putting sustainability signals at the heart of every optimisation decision.

Who are the GoodNet?

The GoodNet: Where performance meets responsibility.

We are a media optimisation company with a mission: to deliver stronger campaign performance by using sustainability as an active signal, not a post-campaign report.

Why sustainability signals matter to media performance

Sustainability data is one of the most underused optimisation signals in media. Most brands only see it after a campaign has run. The highest-performing teams are using it to shape delivery in real time, improving quality, reducing waste, and driving better outcomes from every impression.

Turning sustainability into a performance signal

The global advertising market is valued at $1 trillion. But most of it is still optimised against a fraction of the available signals. Brands that feed sustainability and quality data directly into their optimisation loop, rather than reporting on it afterwards, consistently outperform those that don't.
That's where GoodIQ comes in.

Introducing GoodIQ

GoodIQ enables brands to:

• Plan campaigns using Carbon, Content, Compliance and Community signals that sharpen media decisions and improve targeting.
• Optimise delivery in real time against 200+ data points across Carbon, Content, Compliance and Community, reducing waste and improving efficiency at scale.
• Measure performance and responsibility outcomes together, in one unified view that feeds directly back into future optimisation.

By connecting sustainability signals to live campaign delivery, GoodIQ makes every media decision smarter, and every pound of budget work harder.

We believe sustainability makes media perform better.

Because the $1 trillion brands invest in advertising each year is being optimised against a fraction of the signals available. Sustainability data, covering media quality, delivery efficiency, audience context, and brand values alignment, is a powerful performance signal that most campaigns never use.

GoodIQ scores every domain and placement across four pillars: Carbon, Content, Compliance and Community, each one a lever for smarter optimisation and stronger performance.

Audience Insights

Contextual and audience-level signals that identify the highest-quality environments for your campaign, based on real delivery data, not just demographics.

Carbon

Carbon intensity signals across delivery, infrastructure, and supply chain, reducing emissions and wastage without sacrificing scale or reach.

Media Quality

Quality signals including viewability, brand safety, ad fraud, and invalid traffic: the markers that separate high-performing inventory from wasted spend.

Media Responsibility

Responsibility signals measuring editorial standards, data practices, and corporate behaviour of media owners.

Social Impact & Equity

Signals measuring diversity, inclusion, and community impact, ensuring spend flows to publishers that reflect your brand's values.

Brand Values Alignment

Signals that map media environments to your specific brand values and sustainability commitments, so every impression reflects who you are.

Brands work with us in four ways.

Tap into the GoodIQ Optimise: activate video, display, and CTV campaigns against GoodIQ-optimised inventory built for performance. Every placement is dynamically weighted by sustainability signals, delivering measurably stronger outcomes while reducing wasted spend.

GoodIQ YouTube: channel-level, transparent YouTube campaigns, responsibly curated and optimised to deliver performance and sustainability goals simultaneously.

Integrate Carbon, Content, Compliance and Community signals directly into your own planning, targeting, and measurement tools. Over 200 data points, fully customisable to your algorithms, bidding strategies, and reporting workflows.

Introducing GoodIQ Measure: measurement that sits alongside activation, not after it. GoodIQ Measure tracks performance and sustainability outcomes at campaign level, identifies where signals align, and feeds learnings back into live optimisation. Works across all your digital buying, wherever it happens.

Together, these solutions turn sustainability data into a direct performance signal, driving stronger outcomes across every campaign.