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Mark Evans joins The GoodNet as advisor, bringing extensive marketing expertise to drive sustainable campaign success

The GoodNet (, a leading ethical media and intelligence company dedicated to helping brands achieve outstanding campaign results while making a positive impact on the world, is delighted to announce the addition of Mark Evans to its team as an advisor

With an impressive career spanning decades in the marketing and advertising industry, Mark is well-positioned to offer invaluable insights and guidance to The GoodNet as they continue to champion sustainability in marketing. Mark’s extensive experience encompasses leadership roles at some of the industry’s most renowned brands and agencies, including Direct Line Group, Mars, and HSBC. He is widely considered as one of the most highly regarded figures in the marketing industry.

The GoodNet was founded with a clear mission: to help brands achieve great campaign results while doing Good. This means delivering campaigns that not only yield exceptional outcomes but also make a positive contribution to both society and the environment. The company has worked with a wide range of brands, including Kia, EDF, Pinterest, Premier Inn, Heineken, giffgaff, and Trainline. This work contributed to The GoodNet being shortlisted for ‘Best Start-Up’ at this year’s Campaign Ad Net Zero awards alongside a nomination for ‘Best Application of ESG’ at The Wires.

Mark Evans said “I believe that marketing has the power to be a force for good, helping brands to achieve growth and their ESG objectives simultaneously. The GoodNet’s mission aligns perfectly with this and so I’m thrilled to join the team and help towards driving substantial industry transformation.”

Guy Jones said “Mark Evans’ addition to The GoodNet as an advisor underscores our commitment to helping brands and agencies to grow their businesses through sustainable practices. Mark brings wealth of knowledge and a CMO’s perspective on these subjects, this will help us become more valuable to our clients.