Raise awareness of the ‘I came by train’ initiative and drive people to pledge their commitment to taking the train.
The Execution
We used our interactive ActionButton format to raise awareness of the initiative, encouraging our audience to find out how switching a journey from the car to the train can save CO2 emissions.
Click here to see the format in action
Good Outcomes
- 1.5% engagement rate across the Campaign
- 60% VTR on a 30s Video
- 86% brand recall from 1500 respondents
- 45,000 engagements across the Campaign
- -51% lower CO2 emissions per thousand impressions than the industry average (*Scope3/Ebiquity)
