Why do brands use The GoodNet?
80% of brands are increasing their investments in sustainability.* BCG
This means developing and marketing ethical products and services, and/or adopting a more sustainable approach to operating their businesses.
Brands work with The GoodNet for two reasons:
They want to market a product to an ethical consumer audience. This could be an automotive brand like Mazda promoting an EV to ethically minded drivers, or an energy brand like EDF promoting green energy to conscious homeowners.
They want to achieve ESG goals with their media – irrespective of the marketing message. This could be Amazon wanting to lower the carbon emissions of their advertising without harming performance, or Microsoft committing a percentage of their media investment to diverse audiences.
The GoodNet gives brands access to ethical audiences...
80% of brands are increasing their investments in sustainability.* BCG
This means developing and marketing ethical products and services, and/or adopting a more sustainable approach to operating their businesses.
Brands work with The GoodNet for two reasons:
Our campaigns produce an average of –68% less carbon emissions than a standard digital campaign.
All our publishers content is support one or more of the UN’s Sustainable Development Goals
Our GoodIQ intelligence tool measures all our publishers against a range of sustainability metrics. Click here to find out more
Our Work
”The GoodNet was right for Peachaus because it aligns with our values and helps us attract customers seeking ethical brands. They have demonstrated a desire to over-deliver on our campaign results. They genuinely care about my brand and are great people to work with!
Gilian Ridley WhittleCEO, Peachaus
Products
Finding your audience
The GoodNet offers scaled access to an ethical audience in the UK, US and EMEA.
All of our publishers are carefully curated, ensuring they are fit for purpose and align to one or more of the UN’s Sustainable Development Goals.
Across the network, all of our inventory segments into our key verticals; Greener, Healthier and Fairer. Beyond this we have specific audience segments which allows brands to be more targeted, dependent on the outcome.
Content Verticals
All of our inventory segments into one of our content verticals; Greener, Healthier and Fairer, for brands looking for a broader contextual buy.
Audience Verticals
Using behavioural and demographic data, we deliver audience segments across a range of interests and demographics
Search Intent
Including Homeowners, Mainshoppers, EV Vehicles, Beuaty Fanatics, Business and Leisure Travellers, B2B and SMEs.
Good IQ
Our proprietary GoodIQ intelligence tool uses a custom algorithm, and a wide of range data sources to deliver the industry’s most holistic and robust method of measuring digital media against a range of sustainability and DEI metrics. Find out more.
We offer Display, Video and unique interactive formats
All IAB Display Formats
Meaningful Partnerships with The GoodNet
Through working with sustainable publishers, we offer the opportunity to help your brand grow through ethical content partnerships. This might include:
Branded Articles
Branded Video
Purpose Driven Campaigns
Social Posts
Email Marketing
Influencer Content
Deliver Good Outcomes for your business
We define Good Outcomes as increased campaign performance with a reduced impact on the planet.
To date, our performance metrics have exceeded client targets, through brands reaching a valuable ethical consumer. Not only that, but through working with The GoodNet, our campaigns produce 13% less than the industry average and any remaining carbon is offset through Gold Standard removal projects
Outside of the standard performing metrics, we want to provide valuable and meaningful campaign results back to brands. We do this through:
- Performance Reporting
- Creative Insights
- Brand Studies
- Publisher and Consumer Insights
- The Carbon Reduction and Offsetting of campaign
- Donation to Climate projects
- Sustainability Media Supported
Our carbon neutral campaigns produce 13% lower emissions than industry average.
The GoodNet campaign average
