The ESG Data Platform

Delivering advertising and ESG results

Planning media for both business performance and sustainability goals is the top media transformation challenge*

Sustainability is a top 3 challenge for the advertising industry**

Brand’s interest in sustainability is driven by their corporate ESG goals and a need to comply with regulation**

Brands and agencies are bringing ESG metrics into their campaign planning and measurement

* Dentsu CMO navigator
**IAB State of Readiness Report 2024

Brands use GoodIQ to plan and measure their campaigns, aligning with their ESG objectives while achieving advertising performance goals.

GoodIQ takes all major factors into account when measuring the ESG metrics of digital media

1. Content
AI technology analyses site content for alignment to ESG metrics

2. Consumption
Our tools analyse a range of metrics related to energy consumption, waste, and ad efficiency

3. Corporate
Corporate and company ESG data measures whether a company operates in a responsible manner

All factors need to be considered when measuring how sustainable a publisher is.

Producing a holistic set of customisable ESG metrics for your media plan

Ethical Media Index Score (EMI)

The ESG Media Index is a holistic score that measures media against all ESG metrics.

UN Sustainable Development Goals

Metrics that quantify what UN SDGs a property (and an advertiser’s campaign supports)

Customised Company ESG Goals

Metrics that quantify what % of an advertiser’s campaign supports their ESG goals

DEI Metrics

Metrics that quantify where a property of minority owned, or champions minority groups

CSRD EU Taxonomy Metrics

Metrics that comply with the corporate sustainability reporting directive.

Ad Performance Metrics

Metrics that demonstrate the relationship between ESG and ad performance.

Brands are using GoodIQ to achieve a range of Outcomes

Request a more detailed look at our methodology

If your website is doing Good in the world and you would like to partner with The GoodNet, please get in touch.
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