An intelligence tool that delivers advertising and ESG results

Brands want their advertising investment to contribute to wider company ESG goals without harming campaign performance

Sustainability is a top 3 challenge for the advertising industry*

Brand’s interest in sustainability is driven by their corporate ESG goals and a need to comply with regulation*

Brands and agencies are bringing ESG metrics into their campaign planning and measurement

*IAB State of Readiness Report 2024

GoodIQ helps brands plan and measure campaigns to their ESG and advertising performance goals   

GoodIQ takes all major factors into account when measuring the ESG metrics of digital media

1. Content
Does a publisher’s content support a more sustainable world?

2. Advertising
Does a publisher deliver ads on their platform in a sustainable way?

3. Corporate
Does a publisher operate sustainably and ethically at a corporate level?

All factors need to be considered when measuring how sustainable a publisher is.

How does GoodIQ measure digital media?

The platform analyses over 150 data points across 3 categories to measure how sustainable a digital property is.

1.Content

Does a publisher’s content support a UN Sustainable Development Goal?

2.Advertising

Does a publisher deliver advertising onto their site in a sustainable way?

3. Corporate

Does a publisher operate sustainably and ethically at a corporate level?

150 data points from a range of sustainability data sources

Custom GoodIQ Algorithm

Ethical Media Index Score (out of 100)

The higher the EMI score, the more sustainable media is against a range of metrics

Producing a holistic set of customisable ESG metrics for your media plan

Ethical Media Index Score (EMI)

The Ethical Media Index is a holistic score that measures media against all ESG metrics.

UN Sustainable Development Goals

Metrics that quantify what UN SDGs a property (and an advertiser’s campaign supports

Customised Company ESG Goals

Metrics that quantify what % of an advertiser’s campaign supports their ESG goals

DEI Metrics

Metrics that quantify where a property of minority owned, or champions minority groups

DEI Metrics

Metrics that quantify where a property of minority owned, or champions minority groups

Brands are using GoodIQ to achieve a range of Outcomes

Request a more detailed look at our methodology

If your website is doing Good in the world and you would like to partner with The GoodNet, please get in touch.
Name(Required)